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The Yahoo name will live on under Oath

05 April 2017

Once the deal is complete Verizon is expected to combine Yahoo and AOL into one company called Oath, run by EVP Marni Walden. It will then unite the internet company with AOL, under the brand of Oath.

The Verizon/Yahoo deal could close as early as the end of April, with Oath's launch slated for the summer.

Armstrong compared the new branding to a baseball cap: If the hat says "Yahoo!" But according to a post by Daniel Roberts on Yahoo Finance, the change only puts Yahoo and AOL under Oath. One thing that will be interesting to see would be if Mayer would still get a hefty severance pay and other forms of remuneration despite the cybersecurity issues that Yahoo suffered under her lead.

It's been almost a year since Verizon announced its intention to acquire Internet giant Yahoo in a deal valued at almost $5B. As a united company, there is a new hope for them to rise again after watching a sudden drop in its strategy. Perhaps it had something to do with the multiple hacks Yahoo disclosed in late 2016, after which its reputation - and brand - was tarnished even further. Nevertheless Verizon confirmed the transaction was still on, and would be finished during the years second quarter.

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Reports have suggested Mayer could stand to walk away from Yahoo with a payout of $122m following Verizon's $4.8bn purchase of the ailing company, however the company has not responded to rumours. However, after two very large hacks affected about 1 billion user accounts and stole personal information from them, the company made a decision to cut the price.

Yahoo chief executive Marissa Mayer. Verizon agreed to pay approximately $4.8 billion for Yahoo's core business, leaving behind about 15% of Chinese retail giant Alibaba and a part of Yahoo Japan.

With enclosure of all these deals, Yahoo as we know it may be done. "Over time, if there's brands we can create around Oath, we would think about that".

The Yahoo name will live on under Oath