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Sprint Launches New Prices for Unlimited Data Plan

07 April 2017

The new plans basically extend the savings Sprint was offering as a promotion to new customers until June 30, 2018. Even after offering exciting plans like these, the company is facing tough competition from the likes of AT&T, which recently declared plans to provide HBO free to customers who subscribe to its $90 per month Unlimited Plus data plan.

Sprint today lowered the cost of its unlimited data plan to $50 per month for a single line of service.

"More than 90 percent of our customers are already choosing Unlimited", said Roger Sole, chief marketing officer at Sprint.

As things stand right now, subscribers of the AT&T Unlimited Plus Wi-Fi plan are entitled to unlimited data, talk time and text.

Sprint's two lines will cost $80 against $140 from Verizon, $145 from AT&T and $100 from T-Mobile. Streaming gaming will top out at 8Mbps, while streaming music will go up to 1.5Mbps. Sprint notes that this revamped unlimited data option includes 10 GB per month, per line of mobile hotspot data. This deal, however, seems much more attractive and long-term, since it looks like HBO will be a permanent fixture on one's TV long as they keep their Unlimited Plus plan subscription in check. It was a great deal in most cases, but now that era is at an end, as Sprint has officially retired the promotion.

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"Sprint launched "50% off" in 2015 as a bold offer to attract customers, and it was extremely successful".

With this bold move, Sprint is making wireless pricing easier for the consumer...and, as always, providing a compelling reason to switch.

AT&T is making the move with HBO as all of its major USA mobile service rivals, including T-Mobile, Sprint, and Verizon, introduce or expand unlimited plans of their own. "The return of unlimited plans from all major USA mobile operators is good news for consumers, and also reflects operators' growing confidence in their network".

Sprint (NYSE: S) is a communications services company that creates more and better ways to connect its customers to the things they care about most. Pricing shown with $5/month AutoPay discount applied within two invoices.

Sprint Launches New Prices for Unlimited Data Plan