For postpaid customers, the 480p limit thus applies only to people on the new $75 unlimited plan.
AT&T's more expensive plan, called Unlimited Plus, starts at $90 and goes up to $185. To sum up what's happening, everyone on Unlimited is going to have a throttled video experience, because even though Verizon continues to tout its LTE network as the best in the U.S., it can't help but limit its customers to something less than ideal.
Verizon will also slow the speeds of people on the cheaper unlimited plan when the network is congested.
"We're doing this to ensure all customers have a great experience on our network since there is no significant difference in quality on a smartphone or tablet when video is shown at higher resolutions (than 720p on phones and 1080p on tablets)", Verizon said.
Meanwhile, existing customers can keep their unlimited plans, but their video quality is now limited to 720p as well. Despite paying a premium, you're limited to 720p streaming on phones and 1080p on tablets.
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The largest mobile network provider in the United States has put an end to high quality streaming options with the announcement of new unlimited data plan options. Data speed will be slowed in pricier plans only when a customer exceeds 22GB (gigabytes) of data in a month. Moreover, the company has always attempted to diversify its business model in fields like communications, technology, wireless industry, Internet of Things (IoT) and the media video and digital platform.
Is a new mobile price war about to get underway?
Customers were able to circumvent the previous Netflix- and YouTube-specific throttling by using a compatible VPN, but it's unclear whether this will help if the company is limiting the bandwidth of all video.
It's upsetting that Verizon has decided to make this move. Because most video is not yet offered in 4K, and most devices can not yet support 4K - conditions that are both changing rapidly, with new phones and new shows hitting the market every year. The new rules for what quality you can stream will take effect even for the grandfathered plans. That means you'll still be tapped out at 720p video quality on smartphone and 15GB of 4G LTE mobile hotspot data. There's no going higher even with a laptop and mobile hotspot.
The business plan will depend highly on your needs, but will throttle both after 22GB and in times of congestion, and you only get 480p of streaming video.
However, Verizon's move has been a concern among net neutrality supporters, who contend that the carrier's streaming throttling and divvying up of its service options for consumers reflects what could become increasingly commonplace if the policy is reversed.
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