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Walmart And Google Partner On Voice-Based Shopping

25 August 2017

While Google has the Assistant, Amazon has the popular voice speaker Alexa.

Shoppers just need a Walmart account to have their product preferences easily recognized and remembered.

Amazon, whose voice-controlled aide Alexa allows users to shop from the retailer, has the lion's share of the United States' voice-controlled device industry, with its Echo devices accounting for 72.2 per cent of the market previous year, far ahead of the Google Home gadget's 22 per cent, according to research firm eMarketer. "That is well-adapted to voice ordering because a device can recall the preferred brand, size and type, without requiring shoppers to scan through different product listings".

Walmart expects that its new voice shopping capability, coupled with its core value proposition, including free two-day shipping and the Pickup Discount, will give its customers a compelling new way to get what they need at low prices. The deal will make the retailer's products available on Google Express, and follows Amazon's announcement that it plans to acquire supermarket chain Whole Foods.

Walmart has chose to take on its online rival Amazon with help from Google. Categories will include clothing, non-perishable groceries, and household staples.

Besides having thousands of items to choose from - everything "from laundry detergent to Legos", the tech titan says - you can also have a personalized shopping experience by linking your existing Walmart account with Google. The Bluetooth feature addition to Google Home should increase the number of compatible devices that will work with Home for music streaming. "We will continue to focus on creating new opportunities to simplify people's lives and help them shop in ways they've not yet imagined".

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From next month, United States consumers will be able to buy Walmart products using the voice-activated Google Assistant platform on phones and home devices. Walmart is looking to tap into the voice activated shopping market by partnering with Google. Walmart is already trying to leverage its hundreds of stores to enable shoppers to pick up items they've bought online. However, it seems that retail giant is not going to sit back and watch Amazon capture even more of its market share.

"Walmart and Google make for odd bedfellows, but it actually makes a lot of sense", said Krista Garcia, an analyst for eMarketer, a market research firm in NY. Google Express will also ditch its membership fees and delivery charges to popularise the service.

Google has additionally brought down the $10 a month or $95 a year enrollment expense for Express and is presently offering free conveyance inasmuch as a request meets each store's base, which is for the most part between $25 to $35. These buys are paying dividends so far-online sales were up 60 percent in Walmart's second quarter earnings. While this mostly comes as good news, a few may not welcome it due to lag over a Bluetooth connection, and the matter has been discussed in many forums by Google Home owners.

Amazon and Google's voice-controlled speaker devices are gaining in popularity but are mainly still being used for tasks such as making phone calls or playing music rather than shopping.

The latest move is expected to pose tough competition to Amazon's voice-controlled aide Alexa.

Walmart And Google Partner On Voice-Based Shopping