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Roku prices IPO at top of price range, raises United States dollars 219 mln

29 September 2017

Shares were set to begin trading on the Nasdaq Thursday morning. Roughly 39 million people used a Roku device at least once during the month compared to 37 million who used Chromecast, 36 million who used Fire TV and 21 million who used Apple TV. The company's shares were set at 11.50 euros ahead of its slated market debut Friday, giving it a value of around $1.06 billion, according to Reuters.

Roku has also been expanding its advertising business. The company priced its 18 million share initial public offering at $14 per share, which is at the top end of its expected price range. But although the company has seen steady revenue performance over the past few years, it's also still losing money overall - Roku posted a net loss of $24.2 million for the first half of 2017.

"We depend on a small number of content publishers for a majority of our streaming hours, and if we fail to monetize these relationships, directly or indirectly, our business could be harmed", the company said in the filing.

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The company licenses its software to companies such as Sharp and Hitachi and gets a cut of the advertising revenue from media companies with apps on its platform. All told, Roku has raised $208 million in funding. It has the biggest share of the streaming-gadget market, but has deep-pocketed competitors in Amazon, Google and Apple. Roku claims to have just over 15 million active accounts, which made just under $400 million in revenue in 2016. Menlo Ventures was the largest stakeholder prior to the IPO, owning 35.3 percent of the company.

By comparison, revenue generated on the platform, such as ads and subscription fees, grew 91% year-over-year to $82.4 million in the first half of 2017. The company brought in $398.6 million in revenue previous year, up 25% from $319.9 million in 2015.

Roku prices IPO at top of price range, raises United States dollars 219 mln