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Amazon Prime Video Features On Apple TV

08 December 2017

Amazon, the world's largest online retailer, does not stock Google products including Google Chromecast, which competes with the Amazon Fire TV line, and Google Home, which competes with Amazon Echo.

Amazon launched its Prime Video app Tuesday on Apple TV and Apple TV 4K. Amazon's support for HDR is also ideal for those with an Apple TV 4K, as the set-top box supports Dolby Vision.

"There is nothing that excites us more than delighting our customers, and we are thrilled for them to stream Prime Video on Apple TV", said Mark Eamer, Vthe VP of Prime Video. That includes Google's Chromecast, a streaming device that's cheap but slightly tricky to use, since you have to start the video on your iPhone or Android phone and then switch the stream to the TV. Google, meanwhile, said that "Amazon's implementation of YouTube on the Echo Show violates our terms of service". On those devices, Google's YouTube and Play services often get prominent billing in search results, but at least you can get Amazon video.

In a report by Engadget, Google announces that it is totally disabling YouTube access for users of both the Echo Show and Amazon's Fire TV devices. The controller gives you a headphone jack for private listening and hands-free queries with Google Assistant.

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And while Apple is planning a push into premium original video, that's not quite a zero-sum business like live game streaming, where creators tend to stick with one platform and bring their viewers with them. Currently, Apple's original content consists of shows such as Carpool Karaoke and the inane reality TV competition Planet of the Apps, which pales in comparison to the kind of award-winning programming Netflix and Amazon have been developing, such as Stranger Things and Transparent.

Amazon is busy making its list and checking it twice, but we didn't have to wait until Christmas to find out who was naughty (YouTube) and who was nice (Apple) on the company's Christmas list. There's room for both Amazon and Apple to thrive, especially since video is just one facet of Amazon Prime. Here, the streaming service's content can come up in systemwide searches.

Roku has one of a complete channel libraries - more than 5,000, many of which you've never heard of. They want the content all in one place.

Beyond that, the app will be immediately familiar if you've used it on any other streaming or mobile device recently. "Google is setting a disappointing precedent by selectively blocking customer access to an open website".

Amazon Prime Video Features On Apple TV