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Amazon Acquires Blink, Maker of Wi-Fi Security Cameras and Video Doorbell

26 December 2017

Home security company "Blink" was founded in 2014, and now sells a small connected security camera and a connected doorbell.

Financial terms of the acquisition were not disclosed.

Blink is best known for its wireless security cameras which originally launched on Kickstarter before quickly receiving over $1 million in funding. Its devices run on AA lithium batteries and are created to go anywhere from outside a home to the kitchen counter. One camera unit sells for $99 on Amazon.

Blink devices even tend to cost less than those from rivals like Ring, as the new battery-powered doorbell only costs $100 while offering numerous same options.

On Thursday, Blink said that it would continue operating as a part of Amazon and will be selling the same products that it already does. "We're excited to welcome their team and invent together on behalf of customers".

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Amazon shares are down 0.3%.

Amazon is already a leader in both online shopping and physical logistics, but it is increasingly trying to meld the online and offline worlds. Now in late December of 2017, Amazon's officially purchased the company. Blink's technology is a natural fit for these ambitions.

The deal, announced on Friday, gives Amazon a rising star in the emerging and highly competitive field of connected home devices that includes Alphabet's Nest. Preliminary reviews are mixed.

As with any new technology, the key question is whether people will accept it. Blink has obviously tried to brand its wireless security cameras as friendly and comforting, rather than another intrusion into our private lives.

Amazon thrush into connected home devices that began in 2014 with its device "Echo", the smart speaker those banks on voice recognition for answering questions and to perform things like ordering Uber rides.

Amazon Acquires Blink, Maker of Wi-Fi Security Cameras and Video Doorbell