P&G is hoping a celebrity will help make a difference on the issue.
In 2012, Procter & Gamble released Tide Pod laundry detergent packs and soon after, reports revealed an increase in calls to poison control centres because thousands of children were consuming the product due to their sweet-like appearance.
More recently, YouTube has become the online venue of choice for teens putting Tide Pods in their mouth, even cooking with them.
The association's executive director, Stephen Kaminski said that ingesting laundry detergent "poses a real threat to the health of individuals" and blamed the recent spate of incidents on the Laundry Pod Challenge.
Poison centers have already handled 39 cases of intentional exposure - 91 percent of them involved ingestion - among 13-to-19-year-olds this year, the agency said.
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That's ramping up this year, with 39 calls pertaining to that age group in the first 15 days of 2018 alone.
To report exposure to laundry detergent pods, those in the United Kingdom should call 999 or 112.
Tide even has a page on their website devoted to the safety and correct use concerning the laundry pacs. We remind Canadians that ingesting these packets can cause serious illness or death.
Neither does Tide's manufacturer, Procter & Gamble, for that matter.
Noble urges parents to only use laundry pods when children aren't present and to keep packages of laundry pods sealed and out of reach when not in use. "DOING LAUNDRY. Nothing else", one Twitter post reads.
Travis Sarringar, manager of Hurts Donut in Lincoln, said his shop created a doughnut decorated with frosting to look like the white, orange and blue pods that have been in the news. The company has recently enlisted National Football League star Rob Gronkowski to appear in a company-sponsored video to deter teens from eating the detergent packets. "Eating a Tide POD is a BAD IDEA".
Sitting in his P.E.I. police cruiser, Const. Hartlen said people tempted to do the pod challenge should instead bring back other, healthier online trends like the ALS ice-bucket challenge.
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