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Apple is reportedly working on headphones to rival its own Beats

07 March 2018

Apple is reportedly creating its own high-end, noise-canceling, over-ear headphones that will go toe-to-toe with Bose's QuietComfort offerings.

It was rumored last month that Apple was developing its own brand of high-end over-ear wireless headphones. During the time of its HomePod development, the company had faced the similar problems, which included multiple redesigns. The report has claimed that work on this new range of headphones has been on and off throughout the year and Apple is likely to redesign the models again before its official launch.

Apple already dominates the wireless headphone market, accounting for 50% of all sales thanks to its Airpods and Beats headphones, according to NPD Group. It includes AirPods, Beats headphones, the Apple Watch, Apple TV and iPad accessories. As a result, Apple is going to have to be smart about the pricing strategy, which it will, given its success with the AirPods.

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Bloomberg's report adds that development challenges could push back the launch of the headphones even further, but nothing is sure as of now.

Vernon Davis #85 of the San Francisco 49ers wears "Beats by Dre" earphones prior to their game against the St. Louis Rams at Edward Jones Dome on October 13, 2014 in St Louis, Missouri. The said headphones are speculated to be targeted at the high-end of the market with features such as wireless pairing. AirPods and a revamped Apple Watch are the only major products it's released in this category over the a year ago. The new set of over-ear headphones is expected to be released by Apple under its own brand. The wireless headphones finally hit the market in December 2017. Beats is one of the leading brands in the headphone market, alongside Bose, Sennheiser, Sony, and Skullcandy.

Apple is reportedly working on headphones to rival its own Beats