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How Activision Blizzard Made $2B Off Their Gaming Franchises

11 February 2017

Tippl said that it was clear for Activision that for a part of its audience, the space setting and futuristic theme did not resonate.

The next Call of Duty, which will be out this fall and developed by Sledgehammer Games, will return to the series' roots, Hirshberg said. "This is what our dedicated community of Call of Duty players and Sledgehammer Games, developing this year's title, are the most excited about".

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The negativity surrounding Infinite Warfare seeped into sales, with NPD reporting in December that sales were down almost 50 percent after one month compared to Black Ops 3. Now, Activision have released their latest financials where they claim that "Call of Duty was the number one console franchise globally in 2016". If you would rather pick up that new Glacier White PS4, you can order the Infinite Warfare bundle through, you'll also receive this price promotion for $249. We're certain that they see the sort of weight on their shoulders this year. Overwatch, a first-person shooter game that came out in May, is popular in Asia, which could be a promising sign of the company's ability to market its games overseas going forward. Because of this and the lacklustre sales it saw because of it, Activision is changing things up with its next game in the series. What Activision did say is that they're moving to a more "traditional" form of combat. Maybe this time around with Activision Blizzard looking to return to what made the Call of Duty games so great will prompt enthusiasts to leave their Haterade in the refrigerator. Its last main title, Call of Duty: Infinite Warfare, came out of 2016 as the US's best selling game.

The publisher confirmed this during its most recent financial earnings call for the fourth quarter of the company's current fiscal year. It seems that Infinite Warfare's jump to full-blown Sci-Fi was a step too far, resulting in a low point for the series in terms of sales. Let us know down below in the comments. "Last year, I don't think we got that balance right".

How Activision Blizzard Made $2B Off Their Gaming Franchises